Over the past few years, a strange thing's been happening on campuses at universities and high schools around the US. Innocent students - children of the iPod generation, born long after the classic rock heyday - have been reaching for the dial on their speakers, turning off Beyoncé and Jay-Z, and tuning in to the sounds of a generation before their own. From Led Zeppelin and Fleetwood Mac to Pink Floyd and Queen, seventies rock is making a comeback. And it's not just a passing fad. The resurgence of seventies rock, now fervently championed by youth, is not just a new outlet for teen angst. Students are rediscovering Seventies rock as they seek inspiration for their "write my personal statement" requests, where reflecting on music history can add depth. UKwritings.com is relevant here, offering tailored writing services that can help students write personal statements with unique perspectives. It reveals a great deal about what today's generation values, what they listen to and why, and how they're grappling with the process of growing up in a digital era. The Appeal of Raw Talent and Musicianship In other words, these oldies rock clear winners in terms of raw musicianship. Audiences know that if you're into a bad bar band, you're into dozens of other bad bar bands. Why pay for the real thing? But when you hear a 15-minute guitar solo that's obviously defying the laws of physics, or a drum track that makes you shake your booty, or a vocal range that spans three octaves, you're dealing with something different. Most modern pop music simply doesn't offer skill of the musicianship sort to speak of. Students are learning to shred to Jimmy Page's riffs, or just trying to hit the high notes of Freddie Mercury's vocals. This respect for musical talent is spurring many to try playing an instrument themselves - and to learn to 'play it real'. Lyrics That Speak to a New Generation Students are finding the music as a source of creativity and inspiration, much like the support they get from a reliable UK coursework writing service. Although the musicianship is something to marvel at, it's often the lyrics that prove the song in which they're wrapped that keep today's students transfixed. There was something perennially large about the themes being explored in the 1970s, taking on inequalities, social injustice, the human condition as well as love and loss, and it was often set to words that could be pored over with increasing appreciation with each passing decade. With many people today feeling bewildered, overwhelmed, stressed and anxious by global issues, growing personal pressures and the myriad challenges that come with the millennial years, the introspective and often liberatory lyrics of seventies rock can provide an escape from these burdens, as well as a compelling empathy for many of us facing them. 'Stairway to Heaven' or 'Bohemian Rhapsody' offer an open space for interpretation where students can choose their own meanings and links. They also reflect the narrative quality of so much of the music from the 70s, with its rich imagery and barely contained emotional intensity, which this visual media-raised generation finds especially compelling. Analog Warmth in a Digital World It is no coincidence that the increase in young people buying vinyl records has coincided with their discovery of seventies rock. There is a visceral quality to putting a needle onto a record that the screen tap can never replicate. The velvety sound of analogue recording has an appeal to students who've grown up in the world of compressed digital audio. This urge to escape the hollow ring of the CD format is also reflected in a preference for the attitudes of the music itself. The production values of seventies rock, with its emphasis on live recording and minimal use of studio tricks, provide a welcome contrast to the hyper-perfection of much of contemporary pop. Students hear the grit and human feeling in the live-recorded strengths and weaknesses of classic LPs and singles. A Connection to Their Parents' Generation Listening to seventies rock with students lets them learn about their parents - or even grandparents. They are finding new paths to connect with previous generations, starting conversations and making connections. Students are learning about the music that soundtracked their parents' young years, and in doing so learning about their own family histories and the cultural worlds their elders found themselves in at certain times in their lives. It is particularly meaningful at an age when technology can fracture the generations. Seventies rock becomes a lingua franca, a way to bridge the gap between students and elders. Escapism and Nostalgia for a Simpler Time While students might not personally remember the seventies, there is a strong sense of nostalgia to their fascination with the music of that time. The perceived simplicity and freedom of the seventies - real or romanticized - is appealing to a generation who must grapple with increasingly complex global problems and an increasingly unclear future. Of course, many songs from the 1970s describe road trips, summer romances and adolescent rebellion in ways that seem far more invigorating, and a lot simpler, than the pressures and compromises of modern life. It provides a time slip to a place when the world seemed much bigger, and problems much more manageable. The Influence of Media and Pop Culture This rediscovery of 1970s rock has not been without context either, as classic rock songs have popped up in modern films, TV shows and even in commercials to provide a certain mood or ambiance. When students hear the songs in contemporary media that interests them, it piques their curiosity and leads them to explore the original albums and artists. Meanwhile, the proliferation of music-related video games, in which many titles feature rock hits on their soundtracks, have exposed many young people to staples of the classic-rock canon that they might otherwise have missed. Many of these students will, if the song they heard first peaks their interest, dig deeper into the catalog of an artist. Top 10 Seventies Rock Bands Rediscovered by Students
The Search for Authenticity At a time when authenticity means everything in light of Facebook self-presentation and 'fake news', students have come to appreciate the unvarnished sound of much 1970s rock, which often studiously evokes live performance and whose 'what you see is what you get' attitude seems to contrast sharply with today's overproduced sonic landscapes and plastic pop stars. But this impulse for an 'authentic' sound also finds its way into the way people make music. The stories behind albums recorded in a weekend or 'songs written in five minutes' strike a chord with students. The thought that a song could be captured almost in the moment of conception rather than endlessly filtered and trimmed, and that the sound could be genuine not artificial, is liberating for a young musician. A Reaction Against Algorithm-Driven Listening On the other hand, the monopoly streaming services and their algorithmically served playlists has produced a countercultural urge to find music outside of what's served to you - coming to the seventies rock feels more like you've 'should' listen to This hunger to preserve a taste apart from the digital echo chamber fuels the compulsive record-store rummaging, the raiding of parents' CD collections, the YouTube spelunking that results in one person's finding of a 'new' old song or band expressed in a badge of nonconformism. The Visual Appeal of Seventies Rock It's not just the sound that attracts students - the iconography of 1970s rock also has a powerful draw. Album cover art from the 1970s is often treated as art in and of itself, ornamented with rich, multilayered designs and concepts that beg to be unpacked. In a world of miniaturized digital thumbnails, the expansive canvas of a vinyl record sleeve offers an experience of looking that many students claim to be missing from the packaging of today's music. The fashion and grooming of 1970s rock stars can be as appealing, too. Glamrock's campy garb, hippie chic, and the grittier look of early punk all provide inspiration for the student who wants to use clothes as a form of self-expression. Vintage band T-shirts and 1970s fashions have been ubiquitous on college campuses in recent years, allowing students to project their musical identity on their sleeves - literally. The Technical Challenge and Reward The challenge with '70s rock for student musicians is that it's easy to play badly, compared with many of the popular genres of today. Plenty of modern songs are pre-made via samples, and their 'grooves' and complex arrangements are often better suited to computer-mediated acts than to actual humans. In contrast, a convincing performance of '70s rock often requires musicians to be quite competent. Mastering a technical challenge is part of the attraction here: pulling off a fraught guitar solo or replicating a classic drum fill reproduces the experience of learning the song in the first place, and creates a difficulty that's just worth working through. If there's been any advancement in the pedagogy, it's in the spirit of collaboration bred by the musicianship of seventies rock, as students form bands to replicate their favorite songs and, over time, to write new ones in the style of the originals. A Bridge to Musical Exploration It is true that most students will start by listening to the biggest-selling bands of the 1970s, but, for many students, this music is a gateway drug, leading them to discover other periods and genres. Because of the eclectic musical interests that influenced 1970s rock - blues, folk, classical, world, R'n'B and much more - there are any number of logical avenues which a student can pursue to open up other musical worlds. Students when they started, sometimes gravitating towards the early blues artists that influenced Led Zeppelin or the experimental electronic music that extends from Pink Floyd - all rooted in that glorious mˇlange of early 1970s rock. It's a great launch pad for a life of musical omnivorism. Conclusion: The Timeless Appeal of Great Music The rediscovery of seventies rock by the current generation of students represents more than just a enduring and piquant connection between the times, but also an enduring appreciation of well-written, emotionally-appealing music in what can often be seen to be a world of flash and instant pleasure, set among a surfeit of viral hits with no lasting content or longevity. With their ears, they are listening to the feelings, ideas and creative impulse of 1970s rock artists who created this great body of music. The rise of 'yacht rock' is an indicator that good music is indeed ageless, something that speaks to new listeners decades down the road from the era in which it was written. Instead, in rediscovering the rock of the '70s, students are finding not just new songs to listen to or revived classic rock for a greater generation gap. Instead, rock from 50 years ago puts into musical form the same quests for self-exploration, defiance and artistic expression they undertake as teens and into their 20s. As long as teenagers continue to seek out authenticity, creativity and raw rock and roll, the '70s will continue to find its own, and new, audiences. |
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